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Our Mission at Just Pools Algarve
Here at Just Pools, our mission is to deliver top pool maintenance Algarve residents can trust. To create the perfect pool and wellness space for our customers to enjoy.
Because we know the difference long term, reliable pool care can make, we want to make it available to as many people in the Algarve as possible.
Having a home with your very own private pool is a dream for many. Being just steps away from diving into the cool water on those hot days, having somewhere to cool off all summer long, and reaping the benefits of those morning laps — the pros of a pool certainly add up. However, while the benefits of having your very own Algarve pool are obvious, some work needs to be put in to make sure your pool is good to go whenever you are.
It’s not until you have your very own pool that you appreciate the level of care that goes into keeping it sparkling. From balancing chemicals to fishing out debris, making sure it’s always topped up, keeping the pump running and everything flowing nicely — some work needs to be done, and regularly, to keep your pool up to scratch.
Many pool owners fall into the trap of wanting to do everything themselves from the get-go. And we admire them for it! After all, there’s nothing like doing the work to appreciate what goes into it. However, when winter comes and they see the pool doesn’t get as much use, they often stop putting in the work. Then, when spring comes around and they see the pool again, they have a lot more to do…
That’s why we have a mission!
Our service is provided year-round for a reason — because it’s continuous care that will extend the life of your pool and give you access to your wellness space, where you can enjoy experiences whenever you want and need.
And we don’t stop there.
Our mission is also to make sure your pool ticks all your boxes. We specialise in pool equipment and accessories for any requirement — from pool refurbishments and overhauls to a specialist leak detection service, advice on heat pumps, covers, fences, salt chlorinators and LED lighting. We know it all, so you don’t have to.
You have the people to call for any pool-related issue you may have — and you're guaranteed the perfect environment you envisioned from the start.
We’ve been cleaning pools in the Algarve for 15 years, which means we’ve seen the outcome of every pool decision you could make and transformed the most pond-like pools — from green to clean.
We’ve also taken our time to grow our team slowly. From David going it alone for the first few years, we’ve trained each new team member carefully so they’re up to speed with our practices and ready to deliver the best service possible.
At Just Pools, our expertise sets us apart as the leading swimming pool services provider in Central Algarve.
Our dedicated team of professionals specialises in every aspect of pool care, from routine maintenance and cleaning to complex pool repairs and advanced water treatment solutions.
We take great pride in being able to detect and fix small problems before they become big ones — so your pool and your peace of mind are protected all year round.
Our services cover everything your pool needs to stay in top condition. We clean and maintain pool surfaces, check and service filters, and ensure your pool lighting is always working. We’re meticulous about monitoring and adjusting chemical levels so your pool water is healthy and safe for you and your family to enjoy. Whether it’s a quick fix or a more involved repair, we’re always ready to provide the right solution, tailored to your individual needs.
With years of experience serving the Algarve and Portugal, we’ve built a reputation for reliability, excellent customer service, and quality.
Our clients know they can count on us for the best pool services — whether it’s regular maintenance, urgent repairs or expert advice on water treatment and pool protection.
We work with pride and attention to detail so every job — no matter how small — meets our high standards for safety, longevity and client satisfaction.
At Just Pools, our goal is simple: to give you a safe, clean and healthy swimming pool experience.
We can help with anything, big or small, and we guarantee our work will be done with professionalism and care.
Looking for a recommended team to make sure your pool is always ready for you and your family?
Contact us today and see the difference our expertise can make.
Just Pools has been serving the Algarve and other areas of Portugal since 2008. We may not have known what was possible back then, but the last 15 years have moulded our mission and ambition so we can put our best foot forward for the future of our company.
Our vision over the coming years is:
To earn our customers’ business. To be successful with fairness and honour, and lead in the field with innovation and quality of service.
We’re not settlers; we’re strivers — pushing out ahead towards the next bend in the river and beyond. We know the Algarve is full of people unsure about caring for their pools, and we want to reach them with our professional, reliable, affordable pool care services. But we want to earn their business and trust.
We want them to hear through word of mouth just what we can do, and to believe they’re paying a fair price for the service we provide — because we know that the best, most organic, authentic way for any business to grow is through transparency and trust.
So that’s what we strive for.
Only then is our mission complete.
Building trust isn’t something you do overnight. In fact, it’s not something you can generally do in a month. It takes time.
But we’re in no rush.
We know that by doing what we set out to do, and staying true to our values of integrity, honesty and teamwork, we build trust with our clients.
What we’ve actually seen is that it’s the stressful times — when things go wrong and people need someone to call — that the most trust is built. Because we’re always there, ready to fix the problem efficiently.
That’s another one of our values.
And then there’s innovation. Being able to offer cutting-edge service across all aspects — from top-of-the-range accessories like efficient pool pumps, multi-use covers, and Portugal’s only specialist pool leak service — to streamlining our day-to-day work to keep your pool as clean as can be.
At Just Pools, we have a vision. One we intend to make real. And to do that, we need to hold ourselves accountable — to ourselves and to you.
So we’ve made a promise:
To be the company that never fails you. That’s always there to keep things ticking over, avoiding any problems that may arise, but also ready to spring into action when necessary.
To make agreements and stick to them. To take initiative when things could be improved. To provide excellence day after day.
And charge a fair price for our services. One that means we can do our job and do it well, and that you can get the turnkey service you deserve.
That’s the Just Pools promise. One that will help us keep actively working towards our vision with integrity, ensuring we’re always one step closer to where we want to be without losing our core values.
Want to be a part of this journey?
A company’s values are its foundation — the bedrock of every decision, big or small. While you’d hope any swimming pool specialists (or any company, for that matter) has values that align with yours, you can never be too sure. So we’ve laid ours out for you, to make sure we’re swimming on the same team, floating in the same boat, and not heading up any creeks without the right equipment.
We know it sounds cheesy, but passion is our number one value. We really and truly are passionate. No, not about lugging barrels of chlorine or bags of sand up your driveway — but about the experience we’re proud to give you. You barely notice, because everything’s taken care of for you. Your chemicals are always balanced, the water’s always sparkling, and any other need you may have is met with a simple phone call. That’s where the passion comes in — meeting each customer’s needs to the letter.
The world of swimming pools is constantly evolving. While the basics stay the same, there are always new trends in efficient accessories, safer chemicals and the design of pools themselves — and we’re on top of it. To us, there’s nothing more exciting than a sustainability-focused heat pump or a new pool cover that’s easier to install. And yes — we’re the only company in the Algarve to have invested in specialist leak-detection equipment.
Efficiency is our next value because it goes hand-in-hand with innovation. Innovation brings efficiency – in products, practices, and perspectives – in energy and water usage and in how we do things. After 15 years in the business, we’ve proved that we don’t allow ourselves to get stuck in our ways. We’re always pushing for more, for you and for us, striving towards increased efficiency, day after day.
Integrity means doing what we say we’ll do — and doing it well. Even when you're not here to see it. You trust us with the keys to your property, and we take that responsibility seriously.
And transparency. If you’ve ever had any of our equipment installed, you’ll know you can monitor it remotely. If you’ve got cameras on your pool, you’ll know we never miss a day — unless it’s torrential rain (and even then, we stop by to make sure everything’s okay). We’re upfront with you about everything. Because we live by the belief that no (wo)man is worth more than their word.
And finally: teamwork. It’s what keeps us running. We operate as a team that has each other’s backs — whether it’s clearing leaves on windy days, helping lift heavy salt sacks, or figuring out the fault in a stubborn pump. We believe in pooling our knowledge, experience and energy to keep every pool running year-round — because that’s what we do. Our values have helped us grow and serve more pool owners across the Algarve. If these values resonate with you, then you’re already on the right track to finding the pool care company you’ve been looking for — one that may even exceed your expectations.
